We are surrounded by articles, interviews, and tweets about artificial intelligence (AI), yet many fail to grasp the technological reality. In truth, what we call AI is merely a set of specialized tools designed to optimize single repetitive tasks. The results produced by AI only serve as inputs for humans to decide how to proceed with work and make decisions.
What is Human-Centered AI Technology That Can Reduce Employee Burden?
The greatest value of AI lies in its ability to automate repetitive and often unrewarding tasks previously carried out by employees. The misconception that machines will take over most human activities in companies must be abandoned. Instead, AI should be seen as a technological opportunity to free up employees’ time and support decision-making.
As a result, employees can focus on higher value-added, more “human” tasks. They can devote themselves to creativity, innovation, and analysis, while also spending more time on relationships and communication both inside and outside the company.
A concrete example can be seen in the logistics industry through HAKOVO. HAKOVO has digitalized customs clearance processes, enabling AI-powered HS code recommendations and automated PIB creation. Tasks that once took 30 minutes to several hours have been significantly shortened, allowing employees to spend more time with exporters and importers, their customers. By providing trust and reassurance to clients, AI restores meaning to work and responds to customers’ pressing needs.
Phenomena Increasing Alongside Technological Maturity
AI is a tool whose operations are opaque and which requires interactions similar to those between humans. While some jobs will inevitably be lost due to AI, the reality will differ greatly from predictions by certain theorists who claim that 30% to 90% of current jobs will disappear.
On the contrary, as demonstrated by HAKOVO’s case, the introduction of AI solutions in the workplace allows employees to be freed from simple tasks and to engage in more fulfilling activities and goals. This enables them to build richer careers, while companies enhance customer satisfaction. Ultimately, society as a whole will see humans not losing their place in business, but rather strengthening it.
